Writing Press Releases
By bioexact, Nov 13 2014 03:37PM
A dynamic press release is a useful way of alerting intended audiences to the presence of your article and in generating public interest. It also helps increase online traffic and potential citations.
The first step in creating a press release is to compile a thought-provoking headline containing your article’s essential key words. Next is the main body, this usually starts with originating city and date [city, date] immediately followed by a captivating lead sentence. The lead sentence needs to further expand on the headline in a way that grabs the reader’s attention. In some cases this can also be used as a subheading. The first few sentences should summarize the content but not include facts, figures and quote, these can follow in later paragraphs. Many readers will not read the rest of the article if the first paragraph fails to grab their immediate attention. Avoid too much technical jargon or over long sentences but remember to include who, what, when, where and why.
Press releases usually follow a standard format. The statements ‘FOR IMMEDIATE RELEASE’ or ‘EMBARGOED UNTIL’ are at the top of the page followed by the centered headline in bold and subhead in italics. Body text goes between the headlines and 3 hash symbols (###), which should be centered after the last line. The hashes inform the publisher where the press release ends and additional information begins. In the additional information, often called the boilerplate, add facts about the organization. Include contact details and relevant media links if these are available.
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News feed author Dr S Bowen.